120,000 plus, the number of hours the two founders of 120KCreative have been delivering creative communication solutions to global organisations. This makes them masters of their craft and Incredibly valuable to their clients.
In the Western world, there's a widely held belief that a person must clock in at least 10,000 hours of practice before ascending to the ranks of a true master in their field or skill. The notion is that sheer hard work, coupled with the right amount of talent and lucky breaks, sets the great apart from the merely good.
But in the Eastern world, they take mastery to a whole different level. Their philosophy is rooted in the idea that true mastery requires a staggering 60,000 hours of learning - the equivalent of eight hours of daily practice for 240 days a year, for over three decades. The Takumi, or master craftspeople, embody this level of dedication and commitment to their craft. For them, becoming a master isn't just about acquiring a skill set. It's a lifelong journey of honing their craft, perfecting their techniques, and striving for excellence with unwavering determination.
To the Takumi, their craft is more than just a job - it's a part of their very being. They've internalised their skills to the point where it's second nature to them. They pour their heart and soul into every piece they create, infusing it with both beauty and practical functionality effortlessly. Their mastery is informed by wisdom gained through a lifetime of experience, and their work is imbued with a sense of grace and ease that can only come from years of dedicated practice.